Be Clear on Cancer
Be Clear on Cancer campaigns aim to improve early diagnosis of cancer by raising public awareness of signs and/or symptoms of cancer, and to encourage people to see their GP without delay. The programme is led by Public Health England, working in partnership with the Department of Health and NHS England. Each campaign is tested locally and then regionally, with a view to rolling them out nationally if they prove to be effective.
Which cancers are covered by the Be Clear on Cancer brand?
Be Clear on Cancer has been developed for bowel, lung, breast, blood in urine (as a symptom of bladder and kidney cancer), oesophago-gastric and ovarian cancers. An additional breast cancer campaign specifically for women over 70 years and a cancer symptoms campaign called 'Know 4 sure' have also been developed.
Why has the Be Clear on Cancer programme been developed?
The Be Clear on Cancer programme has been developed in response to the Department of Health's 'Improving Outcomes - A strategy for Cancer', which set out how it will seek to achieve the ambition to prevent 5,000 deaths from cancer per year by 2014/15, bringing survival rates in England up to average for Europe. The Government's strategy for cancer includes a range of actions to improve cancer outcomes, including:
- Reducing the incidence of cancers that are preventable by making lifestyle changes.
- Improving the uptake of screening and introducing new screening programmes, where there is evidence to justify them.
- Achieving earlier diagnosis of cancer, to increase the scope for successful treatment.
- Making sure that all patients have access to the best possible treatment, care and support.
Seeing your doctor early makes all the difference.
You’re not wasting anyone’s time by getting your symptoms checked out and, if it’s not serious, your mind will be put at rest. Early detection makes it easier to treat. Seeing your doctor early could save your life.
For more information please visit the 'Be Clear on Cancer' website.